Elevated Thought
Website Redesign
Role
Web Designer
Timeline
3 months
Tools
Figma, Wix
Client
Elevated Thought
The Challenge
With an outdated design and limited program visibility, the Executive Director envisioned a new website as a central hub for three main audiences: students exploring programs and engagement opportunities, organizations looking to commission artists or collaborate, and prospective donors interested in supporting ET’s impact.
Design audit of the homepage site.
Context
Elevated Thought is a Lawrence, MA-based 501(c)(3) organization that empowers BIPOC youth and communities through free creative programming in art, culture, and social justice.
I led the website redesign to create a more user-friendly, visually engaging website that reflects the organization’s mission. The project included:
Developing a new visual language and incorporating custom illustrations
Designing new pages to showcase programs, events, and community initiatives
Improving site navigation and overall user experience
The redesign was a collaborative effort with the media producer, art director, and executive director, ensuring the site authentically represents Elevated Thought’s impact.
Initial Design
The redesign began by rethinking what to highlight on the homepage, making elements like events and staff more prominent. Initially, the site used static images, but after review and feedback, we shifted to a more visually engaging design.
First designs of the homepage
Final Design
The redesigned site better represents Elevated Thought’s impact, energy, and evolving work. It creates clear pathways for visitors to learn more about the new programs, commission ET for work, and learn about future community events.