Sanofi Device Innovation Challenge
Logo design and packaging design
IDEO collaborated with Sanofi to launch its first-ever Device Innovation Challenge—a program aimed at engaging students and recent graduates in designing innovative health solutions. The goal was to create a digital platform where participants could learn about the challenge, submit their proposals, and stay informed throughout the program. Alongside the platform, the team also developed a cohesive brand identity and participant experience, shaping how students engaged with the challenge from start to finish.
My Role:
Interaction/visual designer
IDEO Team:
Two interaction designers, visual designer, design researcher, two software designer, two guides
Logo Animation
Designed a motion graphic version of the logo designed by the lead graphic designer, using Sanofi’s brand system to bring the logo to life. Used on the challenge website
Welcome Kit
Designed a branded welcome kit for the top 5 student teams selected in the challenge, aimed at celebrating their achievement and reinforcing the identity of the program. The kit included items like T-shirts, pens, notebooks, totes, and packaging
